Izaberi jezik:
Tema broja

spt1/2012

How We Introduce Serbia to the World: The Role of Serbian Diaspora in Promoting Serbia Abroad

Sažetak

In the text the author starts from the concept of image in general and then the activity of creating a positive image of the country abroad by analyzing the activity of public diplomacy associated with propaganda towards foreign countries. Considering that the contribution of this activity can also be provided by Diaspora, the author examines the role of the Serbian Diaspora in promoting Serbia abroad. Weak correlation and underdeveloped communications of Serbian associations abroad, their under-representation in the institutions of the system in the country of residence, and the lack of coordinated management policies and promotional activities by the government in the homeland, are recognized by the author as the main obstacles in the way of making the Diaspora an important subject of Serbian promotion abroad.

Ključne reči:

Reference

    1. (2011) Strategija ocuvanja i jacanja odnosa maticne države i dijaspore i maticne države i Srba u regionu, Beograd: Ministarstvo vera i dijaspore.
    2. “Austrijski politicar sa srpskom brojanicom”. [newspaper] Glas javnosti 10 February 2008.
    3. “Srpski kokus: Lobiranje za evro-atlanske integracije”. [newspaper] Dnevnik, 5 November 2011.
    4. “Turci i Jermeni podelili Zapad.” [weekly] NIN, 24 May 2001.
    5. “Veze bratske, ne parolaske”.[newspaper] Vecernje novosti, special supplement Dijaspora 1 August 2011.
    6. Atlagic, S. (2011) “Politicka propaganda – razlicita shvatanja pojma i funkcije”, Politicka revija, 10 (4): 491-510, Beograd: Institut za politicke studije.
    7. Brahm, E. (2006) “Propaganda.” In: Burgess G. and Burgess H. (eds) Conflict Information Consortium, Colorado: University of Colorado, Boulder, [online]. Available at:  http://www.beyondintractability.org/bi-essay/propaganda [Accessed 24 March 2012].
    8. Campbell, A., Converse, P. E., Miller, W. E. and Stokes, D. E. (1976) The American Voter. Chicago: University of Chicago Press.
    9. Dikovic, J. (2008) „Šta je pokazalo istraživanje mediji u dijaspori, mediji za dijasporu.“, [online]. Available at: http://www.srpskadijaspora.info/vest.asp?id=9439, [Accessed 24 March 2012].
    10. Gajic, S. (2004): “Zasto je pobedio Džordž Bus.” [online]. Available at: http://starisajt.nspm.rs/Komentari_stariji.htm, [Accessed 13 April 2012].
    11. Gilboa, E. (2008) “Searching for a Theory of Public Diplomacy”, Annals of American Academy of Political and Social Science 616 (1): 55-77, London: Sage Publishing.
    12. Gonesh, A. and Melissen, J. (2005) Public Diplomacy: Improving Practice, Clingendael, Netherlands: Institute of International Relations.
    13. Kleiner, J. (2009) Diplomatic Practice: Between Tradition and Innovation. London: World Scientific Publishing.
    14. Leonard, M. (2002) Public diplomacy, London: The Foreign Policy Centre.
    15. Leonard, M. (2002) “Diplomacy by the Other Means.” Foreign Policy, (132): 48-56, Washington: Washingtonpost, Newsweek Interactive, LLC
    16. Liht, S. „U Americi imamo više prijatelja nego u bilo kojoj drugoj zemlji.“ [online]. Available at: http://208.131.145.245/index.php?vrsta=tribina&kategorija=&tekst=24&naredba=prikaz, [Accessed 20 March 2012].
    17. Lisanin, M. (2011) “Normativni vs. stvarni model kreiranja i realizacije spoljne politike u politickom sistemu Srbije.“ Srpska politička misao, 31 (1): 187-208, Beograd: Institut za politicke studije.
    18. Nye, J. S. Jr. (2008) “Public Diplomacy and Soft Power.” Annals of American Academy of Political and Social Science, Public Diplomacy in a Changing World, 616 (1): 94-109, London: Sage Publishing
    19. Odluka o sufinansiranju projekata koji svojim kvalitetom doprinose ocuvanju i jacanju veza maticne države i Srba u regionu. (2011), [online]. Available at: http://www.mzd.gov.rs/cyr/Projects/AllProjects.aspx?id=121, [Accessed 21 March 2012].
    20. Orlovic, S. „A naš lobi u Americi.“ [online]. Available at: http://www.politika.rs/pogledi/Slavisha-Orlovic/t7829.lt.html
    21. Prstojevic, D. (2012) author’s interview.
    22. Ross, C. (2002) “Public Diplomacy Comes of Age.” The Washington Quarterly, 25 (2): 75-83, Washington: Center for Strategic and International Studies.
    23. Ross, C. (2003) “Pillars of public diplomacy.” Harward Review, August, [online]. Available at: http://ics-www.leeds.ac.uk/papers/vp01.cfm?outfit=pmt&folder=7&paper=1649, [Accessed 20 March 2012].
    24. Simic, P. „Od kvaliteta naših odnosa sa Vašingtonom će zavisiti i brzina razvijanja odnosa sa EU.“ [online]. Available at: http://208.131.145.245/index.php?vrsta=tribina&kategorija=&tekst=24&naredba=prikaz, [Accessed 20 March 2012].
    25. Slavujevic, Z. (2009) Politicko komuniciranje, politicka propaganda, politicki marketing. Beograd: Grafocard.
    26. Snow, N. and Taylor, P. M. (eds) (2009) Routledge Handbook of Public Diplomacy, Routledge: Taylor & Frances.
    27. Sun, H. H. (2008) „International political marketing: a case study of United States soft power and public diplomacy”, Journal of Public Affairs, 8 (3): 165-183, Malden, USA: John Wiley and Sons, Ltd.
    28. Von Eschen, P. M. (2005) “Enduring Public Diplomacy”, American Quarterly, 57 (2): 335-343, Baltimore, Maryland: John Hopkins University Press.
    29. Watanabe, Y, McConell, D. L. (eds), (2008) Soft Power Superpowers: Cultural and National Assets of Japan and the United States, Armonh, New York: E. Sharpe.

     

PERIODIKA Serbian Political Thought 1/2012 UDC 32.019.5(497.11):327(100) 107-123
ç