Vesna Stanković Pejnović



Institute for Political Studies



Faculty of Philosophy, Zagreb University



Faculty of Philosophy, Zagreb University


Faculty of Philosophy, Zagreb University



Vesna Stanković Pejnović is the Research Associate of the Institute for Political Studies. Author of several academic papers, as well as the book: “Lavirinti moći – politička filozofija Fridriha Ničea” (Labyrinths of Power – Political Philosophy of Friedrich Nietzche) (Mediteran, 2014). Mentor in PhD studies of the Faculty of Philosophy, Zagreb University. Member of the editorial board of the journal International Law Review - Canadian Center of Science and Education, and several other international publications.



The relationship between totalitarian propaganda and new media testifies to the double bond between technology and social rule and technosphere and total control. Speaking about the new totalitarianism, the emphasis is not placed in the way of political rule “the people”, rather than a radical change of the system of power over life of individual and mass. An important role in shaping of the media is based on the logic of universal transmedial irrational rationality order because neoliberal capitalism has no center and visible entities total economic powers that are invisible in complete transparency as a real illusion of new media. The task of a mass media is neutralize lived, unique, of event and character of the world and in its place set up a complex universe of media which are homogeneous to one another as such , pointing at each other. They become reciprocal content to each other and that is totalitarian “message” consumer society. Instead means of information and communication medial reality becomes a means or purpose of social cultural survival and hyper accumulating capital. Totalitarianism is ideological – political term that encompasses all sectors of life and overall has complete control. Total supervision or control is synonymous with capitalist globalization. Totalitarianism sources of information are focused to provide solutions to the formula suggested by the audience. The entirety of information presented shall be made public if the narrative about the lack of choice or no alternative, apparent manipulation brought to grotesque degree. To a large extent, the present abuses of emotions as critical awareness replace emotional impulses clearing the way for the unconscious. Through the media increasingly overcome growing manipulation of consciousness, as a means of absolute control and power with a vast amount of “professional” guided mass and narrow elitist minority that decides everything. In a totalitarian view of the state, culture becomes an ideological means or purpose of governing the masses based media constructions of reality and shaping the man as a “lonely crowd” with the ultimate goal of creating a “new world totalitarian order”.