ESSAYS AND STUDIES
“CAMBRIDGE ANALYTICA” SCANDAL – NEW CHALLENGE IN PERSONAL DATA PROTECTION?
In this paper we analyzed the affair in relation to the companies
Facebook and Cambridge Analytica, in the light of new EU regulations
in the field of data protection (GBER). The analysis showed that there
is a great need for more effective protection of personal data of users
on the Internet. Also, the analysis showed how abuses of personal data
are carried out. Bearing in mind that the new Regulation can be applied
beyond the borders of the European Union, it has been pointed out
several key issues regarding its extraterritorial application. First, it was
found that in practice there are difficulties regarding the implementation
of the Regulation. Second, the analysis showed that in the case of
extraterritorial application of the Regulation the problem of the conflict
of jurisdictions occurs. Third, mechanisms for resolving conflicts
between the laws of different countries are not sufficiently developed.
Solution is the conclusion of bilateral international agreements between
the EU and third countries. This would enable the implementation of
the Regulation in countries which are not members of the Union. The
research used normative methods and legal and logical methods of
induction and deduction.